Generali Pitch
As part of a pitch for Generali insurance, I designed a new concept for their landing page across web and mobile. The goal was to modernize the visual language, improve clarity, and create a more welcoming and user friendly first impression- while staying true to the brand’s values of trust and reliability.
[Details]
The goal of the pitch was to give Generali’s landing page a fresh, modern look that would feel more approachable and intuitive to today’s users. I focused on creating a cleaner layout, improving content hierarchy, and guiding users more clearly through the page. For mobile, I made sure the design was easy to navigate with thoughtful spacing and simplified interactions, ensuring the experience felt just as polished on small screens.
Designing a More Modern First Impression
Visually Balancing Trust and Warmth
To move the brand forward visually, I updated the color palette, typography, and icon style—bringing in more softness and clarity without losing the sense of trust and professionalism that defines Generali. Subtle motion and visual cues were added to highlight key areas and make the page feel more dynamic. The concept balanced bold, modern aesthetics with realistic, brand-aligned execution—positioning Generali as both reliable and current